giovedì 23 luglio 2020
Helly Hansen Announced as Official Partner to The Ocean Race
Helly Hansen, a global leader in technical sailing apparel, will partner with The Ocean Race, sailing’s toughest team challenge. With over 140 years of knowledge, experience and expertise in developing performance-driven apparel, the Norwegian-based brand is trusted by professionals around the world and will be the Official Clothing Supplier to The Ocean Race.
Often described as the longest and toughest professional sporting event in the world, The Ocean Race has been testing the sport’s top sailors across the world’s toughest waters since 1973. It is relentless – with teams giving everything they have, 24 hours a day, in pursuit of winning the hardest professional competition of their career. As a global leader in technical sailing apparel, Helly Hansen has developed lasting partnerships with the sport’s top athletes and has been an official apparel sponsor for teams in The Ocean Race since the initial event nearly 50 years ago.
While deeply committed to competition and adventure, The Ocean Race is equally dedicated to advocating for ocean protection and the restoration of ocean health. As a brand founded in Norway and its surrounding seas, Helly Hansen’s heritage, experience and passion are deep-rooted in water, and the company shares the Race’s commitment to protecting the world’s ocean.
“Since 1973, The Ocean Race has been demanding the best of everyone who participates,” said Richard Brisius, Race Chairman. “As sailors we not only love to promote the highest levels of competition on the ocean, but we are also working to promote and implement solutions towards restoring ocean health. In Helly Hansen, we have a partner who is equally dedicated to performance and to being a leader in contributing to a healthier ocean.”
“No other sailing race in the world is as challenging and rigorous as The Ocean Race, attracting the sport’s top professionals who are pushed to their limits in extraordinary conditions,” said Paul Stoneham, CEO, Helly Hansen. “Helly Hansen is committed to working closely with professionals to develop gear that they can trust no matter what conditions they face. We are honored to collaborate with The Ocean Race, a partner who also holds sustainability as a true core value, in restoring ocean health.”
In 1981, the Race welcomed its first all-Norwegian team, sporting Helly Hansen as their official team gear, featuring the classic flag stripe design still used in today’s collections. In the decades to follow, The Ocean Race continued to drive innovation in the sport while Helly Hansen continued to deliver cutting-edge, performance-driven technologies and designs, including outfitting the winning Ericsson team in the 2008-09 edition of the race.
As new high-performance racing boats used in subsequent editions raised the bar for technical sailing gear, demanding apparel that could withstand the increased speed and pressure, Helly Hansen delivered jackets with improved HELLY TECH® waterproof, breathable fabric and stow-away facemasks for added protection. In the 2014-15 edition, the brand outfitted the all-women’s Team SCA, featuring innovative, gender-specific designs that are still used across existing collections.
Today, Helly Hansen’s Ægir offshore collection is the direct result of having worked closely with The Ocean Race teams through the years. Last refined with the MAPFRE team in the 2017-18 race, the Ægir line is the culmination of five generations of design improvements, using the sailors’ feedback to create and develop gear they can trust to withstand even the harshest environments.