The
Vendée Globe Visual, designed by the Désigne and Pulp agencies, has
been unveiled. A dreamlike identity in which are the very essence of the
race’s main themes are conserved, the planet’s oceans, the emblematic
colours of the race, red and blue, and the solo skipper at bow of the
boat. The all gives a dreamlike vision of what can be the Vendée Globe.
Seeking
to evoke the identifiable elements of the event, the creators opted for
an interpretation which plays with the codes of realism, highlighting
the human adventure, the magnitude of the course and, by extension the
actual scale of the physical and mental challenge, as well as the actual
performances which should rise correspondingly with this new generation
of boats.
The historic
partners of the race are highlighted: the department of the Vendée
region who are, of course, the title partner, Sodebo are the major
partner and also the two official partners the town of Les Sables
d'Olonne and the Pays de la Loire region.
Finally,
this poster is a direct invitation to come and watch the start and to
experience the exceptional moments that are the exodus of the Chenal des
Sables.
As of this week the
visual will be available on all documents and communication media,
further contributing to the reputation of an edition which already
promises to break all records.
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