At the prestigious international Beyond Sport Awards, in New York,
the programme won in ‘The Best Corporate Campaign or Initiative in Sport
for Good’ category. The judges commended the programme for its ‘fantastic use of a global
platform to spread an important message around the danger of plastic
pollution’. They also commented on how the campaign encouraged young
people to become climate activists and used robust scientific research.
Working to promote the UN Clean Seas campaign and through a range of
communication channels the message reached millions of people during
stopovers and many more through media and online platforms. Meanwhile, in Boston, the New England Office of the U.S.
Environmental Protection Agency (EPA) selected the race’s Newport
Stopover Team to receive an Environmental Merit Award in recognition of
the race’s exceptional work and commitment to the environment.
Anne-Cecile Turner, Sustainability Programme Leader, said: “We set
out with the ambition to engender positive behaviour change to tackle
the plastic crisis affecting our oceans. As a global sporting event we
have minimised our own footprint and educated and empowered the millions
of people the race touched. “By working with a range of supportive and inspirational partners we
were able to realise our ambitions and leave a lasting legacy for ocean
health and are thrilled this has been recognised by Beyond Sport and the
EPA.
"We will continue to lead, inspire and engage through an even
stronger programme, combining sailing and innovation platforms to create
real and tangible impacts for ocean preservation.” The programme saw the race work in partnership with Founding
Principal Sustainability Partner 11th Hour Racing, Principal Partner the
Mirpuri Foundation and the UN Environment’s #CleanSeas campaign.
Todd McGuire, 11th Hour Racing Program Director, commented: "Being
shortlisted for the Beyond Sport Awards is an incredible recognition and
honour. We wish to congratulate Volvo Ocean Race for their outstanding
work and for successfully implementing such a powerful campaign to
promote positive change. We believe in the power of sport, and much like
brands have used sport to market their products, we see this arena as a
unique opportunity to gather large crowds around environmental issues.”
Working with our other main partners, Volvo, AkzoNobel, Bluewater,
Stena Recycling and Ocean Family Foundation, the programme aligned to
the UN Sustainable Development Goals.
“The Volvo Ocean Race enabled us to showcase in real-life at each
Volvo Ocean Race stopover how Bluewater is already today turning words
into action to deliver sustainable drinking water to people and
businesses in heartily populated urban environments regardless of the
quality of the water source," said Anders Jacobson, President and chief
strategy officer at Bluewater.
To advance science by combining it with sailing, an expert scientific
consortium, funded by Volvo Cars, used cutting edge technology to build
state of the art equipment that would capture the most relevant ocean
data.
Stuart Templar, Vice President, Internal Communications & Sustainability, Volvo Cars, said: “Volvo Cars is delighted that the Volvo Ocean Race Science Programme has been recognised by the Beyond Sports Awards. We’re proud to have supported the Programme and help promote understanding, awareness and action on the global problem of marine plastic pollution.
Stuart Templar, Vice President, Internal Communications & Sustainability, Volvo Cars, said: “Volvo Cars is delighted that the Volvo Ocean Race Science Programme has been recognised by the Beyond Sports Awards. We’re proud to have supported the Programme and help promote understanding, awareness and action on the global problem of marine plastic pollution.
“It’s also encouraged us to make strong commitments including
removing single use plastic from our restaurants, events and offices, as
well as aiming to ensure that from 2025 at least 25% of the plastic in
newly launched Volvo will contain recycled material. The Volvo Ocean
Race has set the standard for other major sporting events to follow in
terms of practicing and promoting sustainability. We look forward to
supporting the further development of the Sustainability Programme.”
The Turn the Tide on Plastic boat, supported by Sky Ocean Rescue,
alongside Team AkzoNobel’s boat, collected seawater samples that were
tested by race scientists for microplastics as well as levels of
salinity, dissolved CO2 and algae. The findings were uploaded ‘open
source’ to benefit scientific understanding of the plastic threat.
Convening a series of Ocean Summits and workshops, at key host
cities, the problems linked to our seas were discussed by key
influencers, such as politicians, scientists and business leaders, and
innovative solutions proposed to shift current thinking and drive
action.
Paulo Mirpuri, President and Founder of the Mirpuri Foundation, said:
“We are extremely proud of the great work developed by our team over
the last 12 month and its huge impact to tackle the horrific plastic
problem that is challenging our oceans. The Beyond Sport Award honours
both the Volvo Ocean Race and the Mirpuri Foundation sustainability
teams.”
Lisa Emelia Svensson, Director for Ocean, at the UN Environment,
added: "This award shows what we can achieve together. Sport is an
fantastic way to engage people all over the work across sectors, culture
and genders.
"We will build on this achievement and continue with our innovative partnership to drive action and real change."
The annual Merit Award, presented in Boston, recognises outstanding
environmental advocates who have made significant contributions toward
preserving and protecting our natural resources.
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