Italia
Yachts, the Made in Italy brand that has been growing fast on the
national and international markets, has set ambitious expansion goals
for the near future. The
shipyard, benefitting from the advent of the Vitulano family in the
holding company, has succeeded in investing no less than 50% of the
production value in a year, and is now aiming at reaching other
relevant development targets. The same targets that generated orders
for 14 boats, in the range of 10 and 15 metres.
Especially
focusing on North America, Italia Yachts is aiming at expanding a
market currently amounting to 65% sales in Italy and 35% abroad,
including countries as Australia, the USA, Chile, Estonia, Rumania,
Denmark, Germany, France and Hong Kong. To meet its goals the
shipyard will be exhibiting at some of the most attended boats shows,
and namely in Sydney Australia, Cannes in France, Genoa in Italy and
Düsseldorf in Germany, to showcase the new models and reinstate the
brand’s identity.
The
guidelines set by the CEO Francesco Pisciotta are clear: proceed in
the re-organize and rationalise production, customer care - from
rigging to sails, from reception to delivery- commercial and racing,
using the know-how of all the professionals from Italia Yachts’
staff.
“We
moved our headquarter to the “Saline” in the Venice lagoon, a
location having state-of-the-art equipment, set on the island of
Chioggia where one of the oldest Italian shipyards was based, and
where highly experienced craftsmen are available. A move that
provided for a higher production capacity, with the creation of an
in-house carpentry led by a highly skilled woodworker, that can
guarantee the quality of the interior fittings of each and every
boat. We also worked in parallel to bring together in Chioggia the
planning and sales departments, under the guide of Franco Corazza,
while Daniele de Tullio will keep on following the racing aspects and
the development and servicing in the Americas. Moving Italia Yachts’
headquarters in the vicinity of the sail-loft owned by Franco Corazza
and Marco Schiavuta, has also made for a better interaction for all
the activities connected to the sail production and rigging.”
Explains
Pisciotta
who, besides a market growth, is aiming at having a most
comprehensive customer care for the owners.
The
plan also includes investments by Italia Yachts at the bases of
Nautilus Fiumicino, close to Rome’s international airport, and ICM
in Varazze on the Ligurian riviera, two locations that offer the best
in terms of technical assistance, customer care and reception to make
any Italia Yacht’s owner always feel at ease and welcome.
From
a sail-racing perspective, recently the Italia Yachts 9.98 Immac Fram
owned by Germany’s Kai Mares was runner-up at the ORC/IRC Worlds in
the Netherlands in the C division, with 39 entries and no less than
three IY 9.98 finishing in the top 8 positions, proving the success
of a brand that combines style, design and performance.
We’ll
be exhibiting at:
Sydney
International Boat Show | 2-6 August 2018| Floating Marina 40 |
Italia Yachts Australia Pty Ltd
Cannes
Yachting Festival | 11-16 September 2018 |Blue Touch
Salone
Nautico Genova | 20 – 25 September 2018 |
Boot
Düsseldorf | 19-27 January 2019 |
Italia
Yachts :
Since 2011 the shipyard has been producing sailing boats where every
design project starts with the creation of a perfectly balanced hull
and sail plan; sailing on an Italia Yacht everyone feels secure and
protected in all weather conditions. This design concept has made the
shipyard a benchmark in the sailing world: in an Italia yacht you
will rediscover the true pleasure of sailing.
Our
mission:
to build fast, elegant and safe boats with timeless design.
Sea
as a lifestyle:
the experience of a team of passionate sailors at your service.
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